Who makes Masterforce power tools? Masterforce power tools are primarily made by Chervon, a global power-tool manufacturer, while the Masterforce brand itself is owned and exclusively sold by Menards, a large U.S. home-improvement retailer. Menards designs and markets the tools, but production is handled by third-party manufacturers, with Chervon being one of the main companies producing many of the cordless and corded power tools.

Masterforce operates as a private-label brand, which means Menards controls the branding, distribution, and warranty while outsourcing manufacturing to experienced tool makers. This approach allows the company to offer professional-style features—like brushless motors and lithium-ion battery systems—at a more affordable price for DIY users and contractors.

Because different factories produce different tool categories, the exact manufacturer may vary depending on the product. However, Chervon remains the most widely linked producer for many Masterforce power tools, making it the key company behind much of the lineup.

Who Makes Masterforce Power Tools? Your Complete Guide to the Brand and Manufacturer

Have you ever walked through the power tool aisle at Menards and seen the Masterforce brand? You might have picked up a drill, a saw, or an impact driver and wondered, “Who makes Masterforce power tools?” It’s a very common question! When you see a store-exclusive brand, it’s natural to be curious about its origins and the company behind it. Knowing who makes a tool can tell you a lot about its potential quality, reliability, and value.

This guide is here to answer that question comprehensively. We will take a deep dive into the Masterforce brand, reveal its true manufacturer, explain the connection to Menards, and help you understand what this all means for you, the tool user. By the end, you’ll have a clear picture of Masterforce power tools and why they might be a good fit for your toolbox.

Key Takeaways

• Masterforce is an Exclusive Brand: Masterforce power tools are a private label brand sold exclusively at Menards stores. You won’t find them anywhere else.
• Chervon Global is the Manufacturer: The actual company responsible for manufacturing Masterforce power tools is Chervon Global, a well-known international tool manufacturer.
• Chervon’s Reputation: Chervon also produces tools for several other popular and respected brands, including EGO Power+, Skil, and FLEX, indicating a strong background in tool manufacturing and quality.
• Value Proposition: Masterforce tools often offer a compelling balance of performance, features, and price, positioning them as a strong competitor in the mid-range power tool market.
• Menards’ Strategy: By offering an exclusive brand like Masterforce, Menards provides unique products to its customers, fostering brand loyalty and offering competitive pricing.
• Shared Technology and Innovation: Because Chervon manufactures multiple brands, some Masterforce tools may benefit from shared technologies, research, and development also seen in Chervon’s other product lines.

Quick Answers to Common Questions

What is a “private label” brand?

A private label brand is a product line owned by a retailer but manufactured by a third-party company. Masterforce is Menards’ private label power tool brand.

Is Masterforce a budget brand?

While often more affordable than premium national brands, Masterforce positions itself as a strong value brand, offering good performance and features. It’s not typically considered a “budget” or “entry-level only” brand.

Are Masterforce tools made in the USA?

Chervon Global, the manufacturer, is a global company with manufacturing facilities primarily in China. While design and engineering might occur elsewhere, the manufacturing of Masterforce tools is generally done overseas.

Can Masterforce batteries be used with other brands?

No, Masterforce FlexPower batteries are designed specifically for Masterforce tools and are not cross-compatible with tools from other brands, even those also made by Chervon like Skil or EGO.

How does Masterforce compare to brands like DeWalt or Milwaukee?

Masterforce often competes effectively with mid-range offerings from national brands. While it might not always match the very top-tier professional lines of DeWalt or Milwaukee in extreme durability or specialized features, it often provides comparable performance for many common tasks at a more attractive price point.

Step 1: Understanding the Masterforce Brand Identity

First, let’s establish what Masterforce is. Masterforce is not a standalone company with its own chain of stores or wide distribution channels. Instead, it is what is known as a “private label” or “store brand.” This means it’s a brand developed and owned by a retailer, for sale exclusively in their stores.

What is a Private Label Brand?

A private label brand is essentially a product line created for a specific retailer. Think about store-brand groceries, for example. The grocery store doesn’t typically own the farms or factories that make those items. Instead, they contract with a manufacturer to produce goods under the grocery store’s own brand name. The same concept applies to power tools like Masterforce.

For power tools, this strategy allows retailers to offer unique products that you can’t find anywhere else. It gives them more control over pricing, features, and sometimes even quality. For customers, it can mean a good balance between price and performance, as the retailer often aims to offer a competitive alternative to national brands.

Where Can You Find Masterforce Tools?

This is an easy answer: Masterforce power tools are sold exclusively at Menards home improvement stores. You won’t find new Masterforce tools at Lowe’s, Home Depot, Walmart, or any other major retailer. This exclusivity is a key characteristic of a private label brand and helps Menards differentiate its offerings from competitors.

Step 2: Unveiling the Manufacturer: Chervon Global

Now for the main reveal! The company that makes Masterforce power tools is **Chervon Global**. This is a crucial piece of information for anyone interested in the quality and background of Masterforce tools.

Who is Chervon Global?

Chervon Global is a very large and well-established international company specializing in power tools and outdoor power equipment. They are a global player in the industry, with significant manufacturing capabilities, research and development facilities, and a strong track record. While their name might not be as familiar to the average consumer as Bosch or DeWalt, Chervon is a giant behind the scenes.

Chervon Global has its headquarters in Nanjing, China, with significant operations and design centers around the world, including North America and Europe. They are known for their innovation, particularly in battery technology and brushless motors, which are key features in many modern power tools.

What Other Brands Does Chervon Manufacture?

This is where Chervon’s reputation really shines and gives insight into Masterforce’s potential quality. Chervon is also the parent company or primary manufacturer for several other well-known and respected tool brands. These include:

• EGO Power+: Famous for its high-performance battery-powered outdoor power equipment (lawnmowers, string trimmers, blowers). EGO is often praised for its powerful batteries and advanced brushless motor technology.
• Skil and Skil PWRCORE: Skil is a historical name in power tools, known for its circular saws. Chervon revitalized the Skil brand with new battery platforms and brushless motors, offering a strong value proposition in the DIY and prosumer market.
• FLEX Power Tools: FLEX is a premium brand targeting professional users, known for its powerful 24V battery platform and robust tools.

The fact that Chervon makes these reputable brands strongly suggests that Masterforce tools benefit from the same manufacturing expertise, engineering standards, and potentially even shared component technology. This connection means that Masterforce isn’t just a generic, cheap brand; it’s backed by a serious player in the power tool industry.

Step 3: The Menards Connection: Why an Exclusive Brand?

The relationship between Menards and Chervon to create Masterforce power tools is a strategic one. Both companies benefit from this partnership.

Benefits for Menards

For Menards, an exclusive brand like Masterforce offers several advantages:

• Unique Selling Proposition: Masterforce tools give Menards something unique that its competitors don’t have. This can attract customers specifically looking for Masterforce or those who appreciate the value it offers.
• Pricing Control: As the brand owner, Menards has more control over the pricing strategy for Masterforce tools. This allows them to offer competitive prices and run sales without being dictated by a third-party national brand’s pricing structure.
• Brand Loyalty: Customers who have a good experience with Masterforce tools are more likely to return to Menards for future tool purchases and accessories.
• Product Specification: Menards can work directly with Chervon to specify features, designs, and performance levels for Masterforce tools, tailoring them to their target customer base.

Benefits for Chervon

Chervon also gains from this partnership:

• Increased Production Volume: Manufacturing a private label brand like Masterforce allows Chervon to increase its overall production volume, which can lead to economies of scale and more efficient operations.
• Market Diversification: It allows Chervon to reach a broader market segment through Menards’ extensive store network, beyond its own branded tools.
• Leveraging Expertise: Chervon can apply its manufacturing prowess and R&D capabilities to a new product line, further solidifying its position as a leading OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) in the industry.

Step 4: Exploring Masterforce Power Tool Lines

Masterforce tools are not just one single line. They offer a range of products designed to meet different needs, from basic DIY tasks to more demanding professional applications. The main focus has been on their battery-powered cordless systems.

Masterforce FlexPower (20V)

The 20V Masterforce FlexPower line is likely the most common and versatile. This system offers a wide array of cordless tools, including:

• Drills and Impact Drivers
• Circular Saws, Reciprocating Saws, and Jigsaws
• Angle Grinders
• Oscillating Multi-Tools
• Work Lights

These tools often feature brushless motors, which provide longer runtimes, more power, and extended tool life compared to brushed motors. The battery platform is interchangeable across all FlexPower 20V tools, which is a significant convenience for users.

Masterforce Boost (Higher Voltage/Performance)

For more demanding tasks, Masterforce has introduced the Boost line, which often implies higher performance, sometimes achieved through larger battery packs or more advanced motor technology. This line might be tailored for users who need a bit more power and runtime than the standard 20V FlexPower offers. Details on “Boost” specific voltage might vary or relate to specific battery types that offer more output.

Key Features to Look For

When evaluating Masterforce power tools, keep an eye out for these features, often indicative of Chervon’s influence:

• Brushless Motors: A strong indicator of modern design and efficiency.
• Lithium-Ion Batteries: Standard for modern cordless tools, offering good power-to-weight ratio and no memory effect.
• Ergonomics: Chervon often puts effort into tool ergonomics, aiming for comfortable use.
• LED Work Lights: Handy for working in dimly lit areas.
• Warranty: Masterforce tools typically come with a decent warranty, reflecting confidence in their quality.

Step 5: Why Manufacturer Transparency Matters

Knowing who makes Masterforce power tools is more than just satisfying curiosity. It provides valuable context that can influence your purchasing decisions.

Understanding Quality and Reliability

When you know a brand is manufactured by a company like Chervon, which also produces high-quality tools for EGO, Skil, and FLEX, it gives you a baseline for expected quality. It suggests that Masterforce tools are not simply cheap, no-name imports but rather products built to specific standards by an experienced manufacturer. This can boost confidence in their reliability and durability.

Access to Technology and Innovation

Chervon invests heavily in research and development. When they produce tools for multiple brands, there’s often cross-pollination of technology. This means that innovations developed for EGO’s advanced battery systems or FLEX’s powerful motors might, in some form, find their way into Masterforce tools. You could be getting cutting-edge features at a more accessible price point.

Informed Purchasing Decisions

Ultimately, knowing “who makes Masterforce power tools” empowers you to make a more informed decision. Instead of guessing about a store brand, you understand its lineage. You can compare Masterforce tools not just to other budget brands but also consider how they stack up against the performance of other Chervon-made tools or established national brands. This helps you determine if the price-to-performance ratio aligns with your needs and expectations.

Step 6: Evaluating Masterforce Tools: What to Look For

Now that you know Masterforce tools are made by Chervon, how do you evaluate them for your specific needs?

Consider Your Needs

Ask yourself:

• What tasks will I perform? Heavy-duty construction, light DIY, automotive repairs?
• How often will I use the tool? Daily, weekly, or just occasionally?
• What’s my budget? Masterforce often sits in a sweet spot for value.

Read Reviews and Watch Videos

Even with a reputable manufacturer, individual tool models can vary. Look for independent reviews from other users, both written and video. Pay attention to feedback on power, battery life, ergonomics, and long-term durability. Often, people discuss how Masterforce compares to other brands in direct usage.

Check the Warranty

Masterforce tools typically come with a limited warranty. Understand what it covers and for how long. A solid warranty is a sign that the manufacturer and retailer stand behind their product. Menards also has a return policy you should be aware of.

Compare Specifications

Don’t just look at the price. Compare the tool’s specifications (e.g., RPM, torque, battery amp-hours, brushless vs. brushed motor) to similar tools from other brands. You might find that Masterforce offers comparable or even superior specs at a better price point.

Step 7: Beyond the Brand: Understanding Tool Manufacturing Trends

The story of Masterforce power tools is a great example of a growing trend in the power tool industry: the rise of sophisticated private labels and the consolidation of manufacturing.

The OEM/ODM Model

Many “brand name” tools you see on shelves are actually manufactured by Original Equipment Manufacturers (OEMs) or Original Design Manufacturers (ODMs) that also produce tools for other brands. Chervon is one such prominent OEM/ODM. This means that different brands might share core components, or even entire tool designs, with minor cosmetic changes. Understanding this helps you look beyond just the label.

Focus on Battery Platforms

The modern power tool market is heavily driven by battery platforms. Manufacturers like Chervon invest heavily in developing powerful, long-lasting, and efficient battery systems. When you buy into a Masterforce FlexPower system, you are buying into Chervon’s battery technology, which aims for compatibility and performance across its tool line. This is a significant factor in tool ecosystem choice.

The Value Proposition

Private label brands like Masterforce often excel in delivering strong value. By cutting out some of the marketing and distribution costs associated with national brands, they can offer tools with good features and performance at a more attractive price point. This makes them very appealing for DIY enthusiasts, homeowners, and even some professionals who are budget-conscious but still demand quality.

Conclusion: The Masterforce Story Unraveled

So, who makes Masterforce power tools? The answer is clear: **Chervon Global manufactures Masterforce tools exclusively for Menards.** This partnership positions Masterforce as a credible and often high-value option in the power tool market. With Chervon’s expertise behind brands like EGO, Skil, and FLEX, Masterforce benefits from strong engineering, modern technology (especially in brushless motors and battery systems), and reliable manufacturing processes.

Next time you’re at Menards and considering a Masterforce tool, you can do so with confidence, knowing you’re investing in a product from a major player in the power tool industry. Masterforce offers a compelling blend of performance, features, and affordability, making it a strong contender for anyone looking to build out their toolbox. Remember to evaluate the specific tool against your needs, and you’ll likely find Masterforce to be a valuable addition.